For ngo, ethical fundraising is needed to maintain trust and credibility among those who donate and in the wider community. It requires you to check your finances openly, let donors know how their money will help and respect their privacy. Saying or doing things that aren’t true should be avoided and fundraising should match the goals of the organization. Sharing updates and the impact of their donations with donors encourages them to feel like partners. Emphasizing ethics, ngo are able to maintain good relationships and maintain their reputation for years.