Marketing Evolution : Key events in Digital Marketing History
Digital marketing has evolved rapidly alongside technological advancements. The journey began with the first email sent in 1971, followed by the rise of search engines in the 1990s, which transformed how users discovered information. The launch of Google introduced data-driven marketing, while social media platforms reshaped brand–consumer interaction. Mobile technology, analytics, and automation further refined targeting, making digital marketing more personalized, measurable, and impactful than ever before.