Evolution of Marketing Strategies: Targeting and Personalization

One of the most significant aspects of marketing evolution is the shift from broad targeting to highly personalized strategies. Modern consumers expect tailored experiences, and businesses leverage data to meet these demands.

Key Changes in Targeting:
Mass Marketing: In the early days, brands targeted large audiences with generic messages.
Segmented Marketing: The rise of demographics and psychographics allowed businesses to target specific groups.
Personalized Marketing: Today, AI and big data enable hyper-personalized campaigns that resonate on an individual level.
Predictive Marketing: By analyzing past behavior, brands can predict future needs and craft campaigns accordingly.