Customer Identity Access Management Market | Forecast 2028

The Customer Identity Access Management (CIAM) Market size is projected to reach a CAGR of 16.4% from 2022 to 2028.

Customer Identity and Access Management (CIAM) is how companies give their end users access to their digital properties as well as how they govern, collect, analyze, and securely store data for those users. CIAM sits at the intersection of security, customer experience, and analytics. Providing an easy, frictionless way for users to onboard and log in is critical for driving conversions and building customer loyalty. Protecting sensitive data from malicious intrusion and taking steps to prevent data breaches is central to a sound security policy and compliance with data privacy laws. And compiling user data into a single source of truth is essential to understanding your customers.

Rise in security breaches and cyber-attacks; Demand to deliver a frictionless customer experience; Identity theft and frauds; and Growing awareness of regulatory compliance and access management tools are some of the factors that have supported long-term expansion for Customer Identity Access Management (CIAM) Market.