Copywriting vs. Content Writing: The Skills You Need for Each
Copywriters need to be persuasive, creative, and concise. They must understand how to craft compelling calls to action (CTAs) and write for specific goals, whether it's advertising a product or launching a campaign. On the other hand, content writers should be skilled in storytelling, research, and SEO. They need to provide informative and valuable content that helps build trust with the audience. While both types of writers need strong language skills, copywriters must focus on brevity and persuasion, while content writers emphasize engagement and value.