The article discusses how software development analytics can improve project success by providing insights into team productivity, code quality, and deployment frequency. It highlights the importance of using data to identify bottlenecks, optimize workflows, and enhance decision-making. Analytics tools, like those offered by VZBL, enable real-time monitoring, bug detection, and automation, leading to more efficient, high-quality development. The integration of analytics with DevOps practices further enhances collaboration and accelerates deployment. These analytics help align development efforts with business goals and drive continuous improvement.